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    • UI/UX Design
    • Videos
  • Contact
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'Daily Muslim' Mindsets

To better understand my users, I created Mindsets that help keep them in mind throughout the design process and define the problems to be solved. I ended up with 4 Mindsets, as there would be a wide range of people my app could benefit. I chose to use Mindsets over Personas, since a mindset can change over time, such as a Muslim, e.g., due to motivation levels or life circumstances.

  • Year 2020
  • Tools used Adobe XD
  • Categories Personas
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Zaytuna 'Companions' app

UI/UX Design

'Daily Muslim' Features

Videos

'Daily Muslim' App

UI/UX Design

‘Daily Muslim’ Design Sprint

Design Sprint

'Daily Muslim' Journey Maps

Journey Maps/Blueprints

'Daily Muslim' App Kickstarter

Videos

Education Personas

Personas

Recruitment Personas

Personas

Employee Mindsets

Personas

Contact Center Personas

Journey Maps/Blueprints / Personas

Tech Framework

Journey Maps/Blueprints

Personas for AI Adoption

Internal Comms / Personas

Employee Lifecycle

EVP/Employer Branding / Journey Maps/Blueprints

Student Tutoring Platform Journey

Journey Maps/Blueprints

'we are&' campaign

EVP/Employer Branding / Internal Comms

'we are&' Employee Video

EVP/Employer Branding / Internal Comms / Videos

AI & Data Responsible AI Platform

Internal Comms / UI/UX Design

Platform for Doctors Training Journey Map

Journey Maps/Blueprints

Internal Website for AI & Data Department

Internal Comms / UI/UX Design

Doctors Training Platform

UI/UX Design

Employee Recruitment and Onboarding Journey

EVP/Employer Branding / Journey Maps/Blueprints

Telemedicine App

UI/UX Design

Contact Centre Service Blueprint

Journey Maps/Blueprints
© Ayesha Chughtai. This portfolio and its contents are my own work and may not be reproduced or distributed without written permission. Some projects involve confidential client information. Where required, details have been anonymised or modified to protect client and organisational confidentiality.
ayesha.chughtai@gmail.com