• Personas
    Icon Rounded Chevron Dark - BRIX Templates
    Personas & Mindsets
    Employee Mindsets on AI Transformation

    Etisalat / e&

    Students, Parents and Teachers Personas

    Ministry of Education

    Employee Mindsets

    Etisalat / e&

    Teslam Barakah Campus Residents

    Emirates Nuclear Energy Corporation (ENEC)

    Contact Center Personas

    ADDA

    Daily Muslim App Mindsets

    Personal Project

  • Journey Maps
    Icon Rounded Chevron Dark - BRIX Templates
    Journey Maps & Blueprints
    Zaytuna App

    Zaytuna Institute

    Islamic Mobile App

    Daily Muslim

    AI & Data Employee Website

    Etisalat / e&

    MeHub Doctors Training Portal

    Department of Health

    Telemedicine App

    American Hospital

  • UI Design
    Icon Rounded Chevron Dark - BRIX Templates
    UI / Visual Design
    Employee Lifecycle

    Etisalat / e&

    Student Tutoring Platform

    Ministry of Education

    Daily Muslim User Journeys

    Daily Muslim (Personal Project)

    Enec/Teslam Technology Framework

    Emirates Nuclear Energy Corporation (ENEC)

    Department of Health

    Department of Health

    Employee Recruitment and Onboarding Journey

    Etisalat / e&

    Contact Center Service Blueprint

    ADDA

  • Design Sprints
    Icon Rounded Chevron Dark - BRIX Templates
    Design Sprints
    Customer Contact Centers

    ADDA

    Daily Muslim App

    Personal Project

Contact Me
WHY CHOOSE US

Hey there, I'm Ayesha!

I'm a designer with 16 years across UI/UX, graphic design, data visualization, service design, and internal communication. Most recently, I've been dabbling in the world of AI.

Service Design

Personas, journey maps, service blueprints. The work I do here stays grounded in the people behind the process, so what gets built fits how life actually works, not how we wish it did.

Visual Design

For me, design goes beyond aesthetics. It's about building systems that turn complex information into something clear and useful. I work across data visualization, brand, and identity.

Presentation Design

Yes, I love PowerPoint. Slides usually get a bad reputation, but I enjoy using data visualization and storytelling, turning dense ideas into decks people actually want to sit through.

Personas & Mindsets

Etisalat / e&
Employee Mindsets on AI Transformation

Created employee personas to understand attitudes and skills for AI transformation and change management.

Ministry of Education
Students, Parents and Teachers Personas

Developed personas representing teachers, parents, and students to enhance a tutoring platform's user experience.

Etisalat / e&
Employee Mindsets

Developed employee profiles for Etisalat, enhancing HR's understanding of diverse employee needs and perspectives.

Emirates Nuclear Energy Corporation (ENEC)
Teslam Barakah Campus Residents

We designed personas for the types of residents on the Emirates Nuclear Energy Corporations (ENECs) Barakah campus.

ADDA
Contact Center Personas

Creating personas for a contact center was an interesting challenge, as customers call for a variety of reasons and are in varying mindsets when they call.

Personal Project
Daily Muslim App Mindsets

I created mindsets for my Islamic app addressing to address the needs of Muslims based on their lifestyle.

Personas & Mindsets

Etisalat / e&
Employee Mindsets on AI Transformation

Created employee personas to understand attitudes and skills for AI transformation and change management.

Ministry of Education
Students, Parents and Teachers Personas

Developed personas representing teachers, parents, and students to enhance a tutoring platform's user experience.

Etisalat / e&
Employee Mindsets

Developed employee profiles for Etisalat, enhancing HR's understanding of diverse employee needs and perspectives.

Emirates Nuclear Energy Corporation (ENEC)
Teslam Barakah Campus Residents

We designed personas for the types of residents on the Emirates Nuclear Energy Corporations (ENECs) Barakah campus.

ADDA
Contact Center Personas

Creating personas for a contact center was an interesting challenge, as customers call for a variety of reasons and are in varying mindsets when they call.

Personal Project
Daily Muslim App Mindsets

I created mindsets for my Islamic app addressing to address the needs of Muslims based on their lifestyle.

Journey Maps & Blueprints

Etisalat / e&
Employee Lifecycle

Created full employee journey map, helping HR teams understand all stages of employee experience at Etisalat.

Ministry of Education
Student Tutoring Platform

Developed journey maps for teachers, students, and parents to visualize their tutoring platform experiences.

Daily Muslim (Personal Project)
Daily Muslim User Journeys

Mapped daily routines of Muslim users to align app features with prayer times and religious habits.

Emirates Nuclear Energy Corporation (ENEC)
Enec/Teslam Technology Framework

I designed this technology framework to show different tech streams would converge in the final solution.

Department of Health
Department of Health

For DOH, we designed 'MeHub,' an online platform for doctors' training.

Etisalat / e&
Employee Recruitment and Onboarding Journey

Created service blueprint for recruitment and onboarding, linking processes to concepts and identifying necessary enablers.

ADDA
Contact Center Service Blueprint

To guide our redesign of the contact centre experience, we developed a comprehensive service blueprint.

UI & Visual
Design

Zaytuna Institute
Zaytuna App

Created the UI/UX of the Zaytuna College app for their ‘Companions’ who support their projects.

Daily Muslim
Islamic Mobile App

I designed a modern Islamic app UI with distinct yet cohesive sections for various mobile screens.

Etisalat / e&
AI & Data Employee Website

I designed and built our live AI & Data Hub on Framer, which is now actively used for department news, employee stories, and AI trends.

Department of Health
MeHub Doctors Training Portal

For the MeHub portal, I designed a prototype of the UI with various screens and interactions

American Hospital
Telemedicine App

Designed UI/UX for the mobile app of AHD's telemedicine solution, enabling remote patient consultations.

Design Sprints

Customer Contact Centers
ADDA

Revolutionizing customer service: A Design Sprint for ADDA contact center

Daily Muslim App
Personal Project

Designed a modern Islamic app combining prayer reminders, Quran reading, and productivity tools. As a busy Muslim mother and UX designer, I recognized the need for a modern, user-friendly solution to balance religious practices with daily life. The app aims to help Muslims build better habits, learn about Islam, and stay on track with prayer times.

Get in touch:

Phone: +971 50 7599 792

Email: ayeshachughtai@gmail.com

Linkedin: /ayeshachughtai

Contact Me
UX/Service Design
Customer Contact Centers
Daily Muslim App
Personas & Mindsets
Employee Mindsets on AI Transformation
Students, Parents and Teachers Personas
Employee Mindsets
Teslam Barakah Campus Residents
Contact Center Personas
Daily Muslim App Mindsets
Journeys & Blueprints
Employee Lifecycle
Student Tutoring Platform
Daily Muslim User Journeys
Enec/Teslam Technology Framework
Department of Health
Employee Recruitment and Onboarding Journey
Contact Center Service Blueprint
UI Design
Zaytuna App
Islamic Mobile App
AI & Data Employee Website
MeHub Doctors Training Portal
Telemedicine App