Created employee personas to understand attitudes and skills for AI transformation and change management.

Developed personas representing teachers, parents, and students to enhance a tutoring platform's user experience.

Developed employee profiles for Etisalat, enhancing HR's understanding of diverse employee needs and perspectives.

We designed personas for the types of residents on the Emirates Nuclear Energy Corporations (ENECs) Barakah campus.

Creating personas for a contact center was an interesting challenge, as customers call for a variety of reasons and are in varying mindsets when they call.

I created mindsets for my Islamic app addressing to address the needs of Muslims based on their lifestyle.

Created the UI/UX of the Zaytuna College app for their ‘Companions’ who support their projects.

I designed a modern Islamic app UI with distinct yet cohesive sections for various mobile screens.

I designed and built our live AI & Data Hub on Framer, which is now actively used for department news, employee stories, and AI trends.

For the MeHub portal, I designed a prototype of the UI with various screens and interactions

Designed UI/UX for the mobile app of AHD's telemedicine solution, enabling remote patient consultations.